Summary – Pulse ROAS
Return On Ad Spend
The ROAS formula is (Revenue From Ads/Cost Of Ads).
Instead of looking at ROAS inside each ad system, Pulse ROAS brings all your ROAS from every source in to Google Sheets and places it alongside revenue data.
There are four levels of ROAS data available:
- Per Lead Source
- Per Campaign or Per Product
- Per Campaign per Lead Source
I’ll show you how to build each one out.