Summary – Pulse Revenue
Revenue data as we usually look at it is overly broad and not connected to other data.
Pulse Revenue fixes these two problems by breaking down revenue by time period and by product/category, and then putting it in Google Sheets so we can correlate it with other data.
In conjunction with other parts of Pulse, you’ll be able to answer questions like “How does profit per dollar spent on ads compare between Category A and Category B over the first 3 quarters of this year?”
This will lead you to better spend your ad money, better direct your content creation efforts, and increase your profitability.