Summary – Pulse Google Analytics

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Google Analytics collects an incredible amount of data. By getting select pieces of that data into Google Sheets, we can connect it to ad spend, funnel performance, and revenue data to make better decisions.

This module shows you how to connect Google Sheets with Google Analytics and how to display that data by recency.

We also go over some examples of specific metrics you may want to track. The number of metrics you could track are near infinite. If you want to track a metric from Google Analytics but can’t figure out how, ping me in the Pulse Facebook group and we’ll see if we can figure it out together.