Summary – Pulse Adwords
The Google Analytics plugin for Google Sheets allows you to pull in Adwords data to Sheets.
Once we know cost and conversion data globally and per campaign, we can correlate it with other data over time.
Key things we want to discover:
1. How does my cost/revenue/profit per lead in each Adwords campaign compare to paid traffic sources?
2. What are the trends in my Adwords data itself?
3. What are my lowest cost per dollar of profit campaigns in Adwords?
(Pulse Profit, Pulse Revenue, and Pulse ROI are required to answer some parts of the above questions.)