Next Steps – Pulse ROAS
How closely should you monitor ROAS?
Is Global plus one or two critical campaigns enough? Or do you want to measure every ad source for every campaign individually?
The main costs to implementing Pulse ROAS are the PlusThis and Zapier features needed to fuel the ad source and revenue sheets, plus the time it takes to build out the sheets and connect them.
But now that you have the basics down, there is no reason you can’t pass the task on to you admin person to carry out.
The other thing to consider is that there is way more to Pulse than just ROAS, so don’t delay in getting other parts of Pulse working in the effort to get ROAS fully implemented.
It may be that installing a few instances of ROAS but not tracking every campaign makes more sense if you can get another piece of Pulse working that will give you better intel so you can make better decisions.