Next Steps – Pulse Revenue
Getting all your revenue data in Sheets is neat, but the real value of this module comes with combining it with other Pulse modules.
Here are a few ideas to get your creativity flowing. After reading these, write down some ideas that make sense to your business.
- Calculate what percentage of revenue from Product X is coming from Adwords, Facebook, or organic sources.
- Look at the change over time of profit margin on your top 5 grossing products, and use that information to decide which product to streamline to reduce Cost Of Goods Sold.
- Set a lower threshold of monthly revenue for your flagship product in each of the the top 5 grossing countries it sells in. If sales in any of those five countries drop below your lower threshold, have Pulse send you a note to investigate.
- If total ad spend across Facebook and Adwords exceed total revenue for Category C over a period of 14 days, have Pulse notify you to look in to it while also sending your assistant a task to reduce ad spend by 20% while you are figuring out the problem.