Next Steps – Pulse Adwords
Choose What Matters
Now you have all of Adwords at your fingertips in Sheets.
(We’ll cover the other Google Analytics data in the Pulse Google Analytics module.)
Before you build everything out, take time to decide what really matters.
It may be data that isn’t available directly on Pulse Adwords.
If you don’t use E-Commerce tracking in Google Analytics, you would need to run ratios in Pulse Revenue or Pulse ROI or Pulse Profit to determine how much money/profit you are making per campaign.
So you may not want to import any information from Pulse Adwords directly to Pulse Dashboard at all.
Share what you’ve decided to put on your Dashboard in the Pulse Facebook group.