How to randomize contacts in Infusionsoft

Here’s my implementation of what Jordan Hatch shared on one of his mastermind calls.

It’s not truly random, but pretty simple to implement.

Email send Day optimizer detail

Make sure to remove the resulting tags before randomizing a new group.

Here’s a look in one of the rulesets.


The ruleset for the other group fills in the gaps- last name starts with B, or D, etc.

The way to actually randomize your list is to export to excel, then ranodmize using =RAND, then import including a tag, then dedup.

But especially if you have a list of over 10,000 contacts, that can take quite a while, hence this solution.