See a list of non-opens, non-clicks, and non-bounces from an Infusionsoft broadcast email

If you use send out broadcast emails through Infusionsoft, you may want to resend a broadcast to people who didn’t open or click your email the first time.

There is an easy way and a long way to do this.

The long way to do this:

1. Look at the results of your email broadcast
2. Click on the links under Opens and Clicks (and bounces, if you want to not send to bounced email addresses a second time)
3. Tag each group.
4. Do a search for the tag you originally sent the email to, minus the new tags for people who clicked, opened, or bounced.
5. Resend your email.

The easy way:
1. Find your app name. It’s what you see when you look at the address bar in your browser while you are in Infusionsoft, such as http://APPNAME.infusionsoft.com.
2. Find the Batch ID of your broadcast email. It’s in the URL when you look at the results of an email.
Example: https://APPNAME.infusionsoft.com/Email/viewBatch.jsp?id=BATCHID
3. Now paste your APPNAME and BATCHID in to the following URL, then put it in your address bar. It should all be on one line.

https://APPNAME.infusionsoft.com/Reports/searchTemplate.jsp?reportClass=EmailSentSearch&view=resultsPage&RunSearch=true&BatchId_DATA=BATCHID&Opened_DATA=IS+NULL&Bounced_DATA=IS+NULL&Clicked_DATA=IS+NULL

Ta-da! You now are looking at a list of people who were sent the broadcast, who didn’t open it, didn’t click in it, and didn’t bounce the first time around.

Now, open rate tracking is not exact. So you will be sending your email to some people who already did open the email. One of my clients sees an open error rate of about 20%- so if she resends an email to 100 people who show as not opening the email, about 20 of those people will actually have already opened the email.

I wouldn’t resend every email- some people are seeing your emails in their inbox and then choosing not to read them.

But used sparingly, this technique can get your message read by more people who really do want your content.

A few ways to double check that you are not sending unwanted emails- look at open rates, click through rates, and optout/spam rates.

Here are the numbers for one client for a few emails and resends this year. Note that the resend is only sent to people who are shown as not opening and not clicking the original send.

———————-

March 2013

Original Email
Open rate: 18%
CTR based on total sent: 8%
CTR based on total opened: 43%
opt-outs: 3
spam: 2

Resend
Open rate: 7%
CTR based on total sent: 3%
CTR based on total opened: 38%
opt-outs: 2
spam: 0

April 2013

Original Email
Open rate: 15%
CTR based on total sent: 6%
CTR based on total opened: 41%
opt-outs: 1
spam: 1

Resend
Open rate: 13%
CTR based on total sent: 8%
CTR based on total opened: 57%
opt-outs: 1
spam: 1

June 2013

Original Email
Open rate: 15%
CTR based on total sent: 5%
CTR based on total opened: 33%
opt-outs: 2
spam: 0

Resend
Open rate: 6%
CTR based on total sent: 2%
CTR based on total opened: 32%
opt-outs: 3
spam: 0

——–

We are consistently seeing open rates and click through rates of 1/3 or higher of the original open rate on our resends.

You could also tag people who click in a resend so that you could measure the direct impact of your resend strategy on sales.

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